Ramutė Rachlevičiūtė

In the world of art the blockbusters are specially organized, enor­mous exhibitions, which usually travel through museums but also can be accepted in one, the same spot. They undoubtfuly gain an extraordinary suc­cess among amateur artists, beat records of attendance and receive special attention of mass media. James Rosenfield characterizes the successful blockbuster as an exhibition, in which the united forces of a coordinator and a manager prevail. The exhibitions are distinguished by containing an enor­mous programme, provoking and taking the visitors' fancies.

A. Elsen defines the blockbuster as the exposition, where a larger part of works is lent by other museums and is seen in exhibitions by an unattended audience.

Francis Haskell, a British historian of art, before his death wrote a book Nondurable Museum. He foresaw the significance of the blockbusters, because they strive against the understanding of traditional museums and change perspectives of artistic life.