TEXT ANALYSIS: INTERACTION OF PRAGMALINGUISTICS AND STYLISTICS



Kazimieras Župerka



The present paper draws text investigators' attention to a new, hybrid branch of stylistics – to pragmatic stylistics, which is formed by supplementing functional stylistics with research aspects of pragmatics (pragmalinguistics) and speech act theory. The article analyses one text of the advertisement from the pragmastylistics viewpoint: the text is considered to be the macroact which in turn according to the intentions is divided into microacts (microact of information, praising, encouragement, politeness, and others). The author of the article tries to show that pragmastylistic analysis of the advertisement is more exhaustive and universal than linguistic stylistic analysis: it does not ignore the aims of text linguistics or stylistic analysis of speech expression; moreover, it exposes the practical aims, the function of persuasion, and the variety of intentions of the advertisement much better.

KAZIMIERAS ŽUPERKA
Šiaulių universitetas
Lietuvių kalbos katedra
P. Višinskio g. 38, LT–76351 Šiauliai
Tel. (8~41) 595 785
El. paštas lkk@hu.su.lt